Poster analysis part three

 

This poster, in having the BBC logo above the title, certifies it as reliable - as it’s known as impartial - and  people may associate it with other, well-rounded, documentaries by the BBC.

The size of the elephants  in the poster on the picture of the globe  represents how much of the planet is made of wildlife and links with iconography of our planet with  animals. The font is a neutral colour, correlating well with the BBC logo, creating a further association with it being done in a thoughtful way by the two appearing to go hand in hand.

A primary target audience would likely be someone who is a fan of other nature documentaries or programmes by the BBC or in general. The secondary audience may be family, who may be watching it with them and therefore we can see how this poster gives clear indication of what the documentary targets, and would appeal to the side of viewers which likes wildlife, or wants to learn more about the world.